Feb 16, 2007
Web 2.0, Web 2.0 Style
Not to date myself, but I've been in the high-tech biz through each phase of this evolution. I do not, however, predate the abacus.
Feb 14, 2007
Hallmark: When You Care Enough to Stay Out of the Dog House
NPD reveals the top ten responses to how people generally feel about Valentine’s Day.
Top 10 feelings about Valentine’s Day |
*Multiple responses were given |
“Although people may have mixed feelings about Valentine’s Day, at least 1 in 12 – probably men – will celebrate because they want to stay out of the dog house,” says Harry Balzer, vice president of The NPD Group.
For those people who will celebrate Valentine’s Day, the top activity will be giving a card or a gift (70% of those who will celebrate). Twenty-five percent of those who will celebrate will go out to dinner, while 10 percent will bake, 10 percent will make homemade Valentines, and 10 percent will go to a party.
Among those people who will give gifts, the top gift will be either a Valentine’s Day card (56% of gift-givers) or candy (55%). Only a third of gift-givers will give flowers (30%). Stuffed animals (20%) and jewelry (13%) round out the five most popular gifts given.
If candy is given, it most likely will come from a mass merchandiser (44% of candy purchases), or a supermarket (21%), drug store (18%), dollar store (8%), or gas station/convenience store (2%).
Balzer continues, “For those who don’t want to get in trouble, there’s always the gas station on the way home.”