Job Description:
The eBay Developers Program is responsible for fostering external innovation on the eBay platform. The Developers Program is looking for an Associate Manager for Solutions Marketing to define, plan and implement the marketing strategy for solutions and tools built by eBay's third party developers. Third party developers and the applications they build are critical to eBay users and this role will ensure that these tools are marketed to and adopted by the eBay community. There are over 40,000 third party developers who have built over 4,000 applications for eBay users.
The position reports to the Senior Manager, Market Development within the Developers Program and will interface directly with other eBay marketing teams, including the Buyer and Seller Marketing Teams and the Community Team, to plan joint programs and campaigns to the user community. This role will also work with Product Management teams to define business requirements for marketing projects and with eBay's Brand Marketing team to ensure brand consistency and messaging. The ideal candidate has experience marketing products to users through onsite tools and programs, has experience in brand marketing concepts and takes a creative approach to solving problems.
Responsibilities:
- Define, plan and implement the marketing strategy for third party tools to eBay users
- Partnership with other eBay marketing teams to include third party tools in marketing programs and platforms, including email marketing, onsite marketing, customer call campaigns, online webinars and other communication platforms
- Ownership of eBay's Solutions Directory, the online repository of third party and eBay built tools, including strategy, functionality, marketing and performance
- Ownership of eBay's Solutions Finder, the online tool for identifying solutions for users, including strategy, functionality, marketing and performance
- Identifying new and creative ways to marketing third party tools to eBay users, both on and off eBay.com
- Ownership of the Developers Program Marketing Handbook for third parties
- Working directly with eBay's Certified Provider team to coordinate marketing for Certified Providers (eBay's premier third party partners)
- Partnership with eBay's Brand Marketing team to create the Developers Program brand strategy and ensure third parties adhere to brand guidelines
- Ability to understand and communicate technology capabilities and appropriate uses
- Ability to identify, analyze and proactively drive issues to resolution
- Familiarity with online marketing resources and forums (e.g., Digg, web forums, product review sites, etc..)
- Excellent written, verbal and communication skills
- Fun, highly energetic personality; team player that works well in fast-paced, collaborative situations who has a personal passion for technical/internet innovation.
- Strong preference given to candidates who are active eBay users and are familiar with the eBay user experience.
12 comments:
Hello Laura,
Would you mind sending me your email address regards the marketing position at the top of your blog? Just send to gary@thomasland.org
Thanks!
Gary
Sure! Send to certifiedprovider@ebay.com.
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